Informativa sulla Privacy
Questa informativa descrive come Scuola Aurelia S.r.l. tratta i dati personali sul sito, incluse le informazioni inviate tramite moduli e l’uso dei cookie. La scuola opera in Italia e applica il GDPR e la normativa nazionale applicabile.
1) Titolare del trattamento e contatti 🏫
Il titolare del trattamento è Scuola Aurelia S.r.l., con sede in Via Aurelia 796, 00165 Roma RM, Italia. Per richieste relative alla privacy o all’esercizio dei diritti, puoi contattarci all’indirizzo email: [email protected] oppure al numero +39 06 8797 2146.
Ambito del sito
Il sito presenta programmi educativi (corsi online, webinar, masterclass e intensivi) e permette agli utenti di richiedere informazioni e iscriversi. Non usiamo pratiche di cloaking o variazioni di contenuto per fonte di traffico. Le pagine e le informazioni principali restano coerenti per tutti i visitatori.
Impegni di trasparenza
Descriviamo in modo chiaro quali dati raccogliamo, perché li trattiamo e per quanto tempo li conserviamo. Per cookie analytics e marketing chiediamo consenso esplicito tramite banner e pannello preferenze.
2) Categorie di cookie (tre livelli) 🍪
Questo sito usa cookie e tecnologie simili. Le categorie sono esattamente tre: essenziali, analytics, marketing/pubblicità. Puoi controllare analytics e marketing dal pannello preferenze.
Cookie essenziali
Scopo: funzionalità di base del sito, sicurezza, gestione sessione e memorizzazione delle preferenze.
- Esempi: session_id, csrf_token, cookie_consent_status
- Consenso richiesto: NO (attivati automaticamente)
- Conservazione: durata della sessione o fino a 12 mesi per memorizzare preferenze
Cookie analytics
Scopo: misurare traffico, comportamento degli utenti e performance del sito.
- Strumento: Google Analytics 4
- Esempi: _ga, _ga_XXXXXXX, _gid, _gat
- Consenso richiesto: SÌ (attivati solo dopo accettazione)
- Conservazione: fino a 14 mesi
Cookie marketing e pubblicità
Scopo: remarketing, delivery di annunci personalizzati e tracciamento conversioni.
- Consenso richiesto: SÌ (attivati solo dopo accettazione)
- Conservazione: fino a 540 giorni (impostazione predefinita Google Ads)
Link per gestire le preferenze cookie
Puoi modificare le scelte in qualsiasi momento: usa il link nel footer Gestisci preferenze cookie oppure apri il pannello dalla barra cookie quando è mostrata.
Etichetta richiesta: Manage cookie preferences. Su questo sito la funzione è esposta in italiano come “Gestisci preferenze cookie” e richiama lo stesso pannello.
3) Cookie marketing: informative obbligatorie 📣
La sezione seguente descrive in modo specifico come funzionano i cookie e i tag pubblicitari. Questi strumenti sono attivati solo dopo consenso.
Dichiarazioni su pubblicità e remarketing
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Tecnologie attive e opzioni di opt-out
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely you will continue to see non-personalized advertisements.
Per modificare le preferenze, usa il link nel footer “Gestisci preferenze cookie” che apre il pannello dove puoi accettare o rifiutare ogni categoria in modo indipendente.
4) Requisiti di consenso e revoca 🧾
Banner e pannello preferenze
Il banner consenso cookie offre tre opzioni: “Accetta tutti”, “Rifiuta non essenziali”, “Gestisci preferenze”. La scelta viene memorizzata in localStorage per 12 mesi. I cookie analytics e marketing non vengono attivati finché non fornisci consenso.
Come registriamo il consenso
Conserviamo un record della tua scelta (analytics e/o marketing) con data e ora. Questo record serve per dimostrare la conformità e gestire eventuali audit.
- Durata memorizzazione preferenze
- 12 mesi
- Cookie consent records
- 3 anni (audit)
5) Data Sharing with Advertising Partners 🤝
Questa sezione descrive con precisione quali dati possono essere condivisi con partner pubblicitari, per erogazione campagne e misurazione.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
6) Lead Forms and Contact Requests 📝
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
Uso dei dati per richieste
Usiamo i dati inviati per gestire la richiesta, contattarti e organizzare eventuali aspetti amministrativi legati a corsi e programmi. Non chiediamo categorie speciali di dati personali tramite i moduli standard.
7) Google Services and Advertising 🔎
This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
8) Meta Advertising Services 📱
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
Nota sulla personalizzazione
La personalizzazione pubblicitaria avviene solo dopo consenso. Se rifiuti i cookie marketing, potresti vedere annunci non personalizzati o nessun annuncio basato su remarketing.
9) Dichiarazioni di conformità e integrità ✅
Prohibited content
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
Landing page integrity
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10) Minori, trasferimenti e diritti GDPR 👤
Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
User rights (GDPR Articles 15-22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
11) Quali dati raccogliamo 🔐
Di seguito elenchiamo in modo esplicito le categorie di dati che possono essere trattate tramite il sito e i suoi strumenti.
Elenco dati
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
Origine dei dati
I dati possono essere:
- forniti direttamente dall’utente (moduli, email, telefonate)
- raccolti automaticamente (log tecnici, cookie, misurazioni di traffico, eventi conversione) dopo consenso quando richiesto
12) Basi giuridiche del trattamento (GDPR Art. 6) ⚖️
Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data: consent (Art. 6.1.a)
Marketing/remarketing data: consent (Art. 6.1.a)
Security and fraud prevention: legitimate interest (Art. 6.1.f)
Quando la base giuridica è il consenso, puoi revocarlo in qualsiasi momento dal pannello preferenze cookie o contattandoci, nei limiti applicabili.
13) Periodi di conservazione ⏳
Retention periods
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
I periodi possono essere estesi se necessario per obblighi legali, contabili o per la gestione di contestazioni, sempre nel rispetto della normativa applicabile in Italia e UE.
Sicurezza
Adottiamo misure tecniche e organizzative adeguate per proteggere i dati: controlli di accesso, minimizzazione, gestione preferenze cookie e procedure per richieste degli utenti.
14) Modifiche a questa informativa 🔄
Possiamo aggiornare questa Informativa sulla Privacy per riflettere cambiamenti organizzativi, tecnici o normativi. Le modifiche saranno notificate tramite banner in homepage almeno 14 giorni prima dell’entrata in vigore, quando applicabile.